MEET OUR TEAM

 

Gary Knudson

Founder & CEO

Gary Knudson

Founder & CEO

Just like when he played tight end in the NFL and at Arizona State, Gary brings everything he’s got to drive and grow business for his clients.

He has a proven track record of negotiating and activating hundreds of successful sponsorship agreements for brands such as Chevron, State Farm, Visa, Alltel, Dodge, America West Airlines, Chevrolet and True Value. A veteran sports marketing executive, Gary is well respected in the sports and business community for his creativity, and unbiased councel to his clients.

Gary bleeds Maroon and Gold

  • BS in Organization Communications, Arizona State University
  • Played (two pre-seasons) with the Los Angeles Rams in ’89 and ’90
  • Resides in Phoenix with his wife Syleste, daughters Kiana, Kalena, son Kai and two Aussies Jack and Gracie

 

Rusty Ford

Chief Marketing Officer

Rusty Ford

Chief Marketing Officer

With deep experience on both the sides of the field, corporate and agency, Rusty offers clients big-picture strategies to navigate the complexities of sponsorships for optimal results.

His many accomplishments include implementing sponsorships for dozens of professional and collegiate sports teams, governing bodies and major sporting events. Notably, he was at the forefront of negotiating one of the most comprehensive venue naming rights deals, Reliant Park–now NRG Park.

In addition to providing marketing counsel to long-time clients Chevron, State Farm and TXU Energy, Rusty has expanded his category experience to include a host of national restaurant brands.

Rusty is a Sooner

  • BA in Marketing and Finance, University of Oklahoma
  • Former executive with American Airlines, America West Airlines (aka US Airways)
  • Vice President advertising and promotions, Reliant Energy
  • Foodie Marketing Dream Clients: Raising Cane’s Chicken Fingers, Cicis Pizza, Lone Start Steakhouse and Genghis Grill

 

Andy Price

Managing Director of Client Services

Andy Price

Managing Director of Client Services

With a competitive spirit focused on delivering wins for our clients, Andy manages and oversees sponsorship portfolios at national and local levels.

He manages the day-to-day business of the client account management team, delivering exceptional service for each of AdSport’s clients. Andy has negotiated, implemented, and managed sponsorships with dozens of professional and collegiate sports teams. He has many notable achievements that include leading the development and activation of multiple nationwide, season-long consumer promotions. One particular program included a popular cooking competition that tapped into the passions of foodie-loving fans and amateur chefs.

Andy, pure Wildcat

  • BS in Marketing, University of Arizona
  • President and board member of the Sports Marketing Association, U of A
  • Residing in Phoenix, Andy is a fitness, food and craft beer enthusiast

 

Matt Roth

VP of Technology

Matt Roth

VP of Technology

Matt is the tech-whiz and strategic marketing team captain, who plays a key role in creating measurable results for our clients.

From conceiving new creative offerings to implementing pragmatic technology approaches, Matt is continuously searching for new ways to generate ROI and competitive advantages for AdSport’s clients. Since 1994, when the Internet was coming to age, to this day, he has been at the forefront of emerging technologies, with a focus of creating and architecting new methods of delivering value.

Matt, aka Sparky

  • BS in Computer Information Systems, Arizona State University
  • Experience with leading brands: American Airlines, PetSmart, Intel, Coca-Cola, Microsoft, Motorola, Mattel, Activision, Disney, Nestle, H&M, Bacardi, AM/PM, Baskin Robbins, and Dunkin Donuts

 

Brian Kruse

Creative Director

Brian Kruse

Creative Director

A talented designer with deep branding expertise, Brian delivers high-quality, cost-effective and creative solutions for our clients.

With more than 20 years of experience, he has helped brand and launch products for gaming, technology, and the interactive entertainment industry for clients such as EA Sports, Eidos, Konami, Logitech, Microsoft Gaming, Namco Bandai, Sega Sports, THQ and Xbox. Brian specializes in branding, product packaging, identity systems, print, digital media, and point of purchase materials.

Brian the Spartan

  • BS in Graphic Design, San Jose State University
  • Gaming experience: Tomb Raider, Microsoft PC Sports, Xbox Sports, Sega Dreamcast America and Sega Sports branding

 

Sherrick Bader

Client Services Manager

Sherrick Bader

Client Services Manager

Focused on continued success, Sherrick brings a drive and enthusiasm to each project for our clients.

Sherrick assists in managing the day-to-day sponsorship portfolio, including developing activation strategies for all types of properties, ranging from minor league baseball to the NFL. He also leads the relationship for the AdSport Scholars, a partnership program between AdSport and students in Arizona State University’s Barrett Honors College who want to focus their thesis on topics in the sports industry.

Sherrick, a Sun Devil

  • BA in Sports Business and Business Communication, Arizona State University
  • Former Executive Vice President, Sports Business Association at ASU
  • Coffee and donut type of guy

Serena Hsieh

Office Manager

Serena Hsieh

Office Manager

She may brew a mean cup of coffee every morning, but she packs a smile at the front desk.

Serena is the friendly voice you’ll hear on the other side of the line when you call the office, and is the first face you’ll see when you make a visit. Whether it’s organizing shipments or following up with sweepstakes winners, she’s ready and willing to help. Most importantly, did we mention how good her coffee is?

SERENA, EXPERT BINGE-WATCHER

  • Movie buff and amateur photographer
  • Born and raised in California
  • Resides in Phoenix with her fiancé and three dogs

 

Logan Strauss

Intern

Logan Strauss

Intern

Logan and his talents fly high, just like his Philadelphia Eagles.

At AdSport, interns don’t just get our coffee. Logan is an integral part of the team and serves as a Client Activation Coordinator. He assists in the development of activation strategies for all types of properties and manages many aspects of retail promotions for our clients, including managing and creating engaging content for their social media channels.

LOGAN, PHILADELPHIA 4 for 4

  • Pursuing BS in Sports Business, Arizona State University – expected graduation May 2019
  • AdSport Scholar at Barrett, The Honors College
  • Resides in Tempe, enjoys watching sports and seeing live music

 

JOIN OUR TEAM