Local Partnerships Bring Authenticity

Sports embracing their hometown culture is here to stay

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Global Leader of Women’s Soccer

Where does it go from here?

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Jersey Sponsorships

Some low-hanging fruit

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How Would the Legalization of Marijuana Impact Sponsorship?

How long will it take sports properties to follow the money?

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Minor League Baseball’s Unparalleled Opportunities

Just how creative can they get?

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What’s in a Stadium Naming Rights deal?

There’s more than meets the eye.

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Corporate Partnership Evolution

From simple stadium signage to data-driven incentive-based models – sports partnerships are evolving.

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